A few online
marketing experts claim it takes only a few seconds to fully lock
in a customer to your business’ services and make every last one of
them count. If they don’t get what you offer, they can log to
another website and never come back to you again. It is even worse if
potential customers do not find you in the first page of search
results, thereby further diminishing your chances at reaching out to
more people. As such, you must tap both professional web designers
and search engine optimization (SEO) specialists to make your online
business as “The Place to Be.”
Assembling the sitemap is
already a big part of the strategy as search engines use it to have
spiders crawl over the other pages and evaluate their merits to help
in generating higher rankings. A web designer should work with the
SEO specialist in drafting pages based on pre-researched keywords.
Aside from the graphical
elements to help make the site stand out, it must also be rigorously
tested for technical limitations without compromising its SEO
performance. A special server can be set aside for the testing and
both web design and SEO personnel can tweak the site as needed.
Options for 301 redirects should be included as needs arise.
A website with spanking good
designs and content will be worthless if nobody can find them.
Integrating SEO functions will make it shine.
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