Friday, February 28, 2014

Flash Movies for Web Marketing: Pros and Cons

Flash movies are one of the products of the tech innovations in the past 20 years. Through programs like Toon Boom, Anime Studio and Adobe Flash, users can create homegrown films with a little effort and ingenuity. However, in the context of web design, SWFs have become quite a bane when you are working to set up an easily accessible site, and even the most skilled of web developers will discourage you against them – with a number of reasons for their case.

Saturday, February 15, 2014

Tips for Choosing an SEO Company for Your Business

An Internet presence has become a necessity for businesses of all sizes. After all, multiple studies have shown that potential customers use the Internet to learn about a business before purchasing their products or services. However, this can be problematic for smaller business that do not have the seemingly unlimited resources large corporations have, resulting in low page ranking for their website.

Fortunately, such a scenario can easily be avoided by hiring an SEO company. However, finding the right company for your business can prove difficult due to the sheer number of SEO services available. That said, here are a few tips to help you narrow down your choices:

Saturday, February 8, 2014

Web Design Tips

A website is the medium that brings you closer to your target market. Then again, although it will only take them just a few clicks or taps to land on your website, they can leave just as quickly. Here are a few tips to consider to turn your readers into actual clients. 

Select typefaces that are easy to read in order to deliver your message to your target audience loud and clear. Choose appropriate graphics to support the write-ups and make sure that both are of good quality. Just as you pay attention to the different elements of the page with the aim of creating a visually appealing website, ensure that the outcome will reflect the image you project. 

Provide a concise explanation of your background, products, and services. Keep in mind that the readers have a short attention span so make the most out of the moment when they care to listen. Inviting these readers to consider what you have to offer is crucial as they can become your clients. 

Give all the information your readers would want to know, but avoid cluttered presentation. There is such a thing as information overload, after all, so make sure to filter your content as well. Sure, they can submit their inquiries, but most of them would rather find someone else who takes the initiative to give the information upfront without being asked. Finally, keep all the information you make available up to date.